We can think of magic as a type of media. One that operates in the world of preconscious perception, playing with associations, expectations, symbols, and other forms of media to alter perception, to influence behavior, to affect the physical world, and to produce any number of other effects. To study magic is to study the quirks, foibles, and everyday hallucinations that characterize human perception, and to use those gaps between reality-as-it-is and reality-as-it-is-perceived as a vehicle for making supernatural-seeming interventions into perceived reality.

– Trevor Paglen

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