“Imagination is the capacity to project supposedly real relations upon a surface (make images) and to reproject supposedly real relations from a surface (decipher images). Conception is the capacity to explain images by unrolling them into lines (describe them) and to reconstruct images from texts (read texts). Technical imagination is the capacity to project texts upon a surface (make images of concepts) and to reconstruct the texts from those images (see through the technical images). We are programmed for imagination and conception, but not for technical imagination.”

– Vilem Flusser

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